Mayhem, Models in 2010

From the enthused to the normal, Kellie Hush looks at the highs and lows of the year in Australian fashion.

It was Australian television's water-cooler moment of the year and made international news when Sarah Murdoch crowned Kelsey Martinovich Australia's next top model.

Have you hear about David Jones?
In June, David Jones went into major damage control to protect its name when DJs marketing junior Kristy Fraser-Kirk made a claim of sexual harassment against David Jones chief executive Mark McInnes. The $37 million harassment claim would never make it to court but McInnes resigned immediately after the allegations.

Fraser-Kirk is 20 years younger than McInnes and the case turned out to be one of the most publicised sexual harassment cases in Australian history. In August, the usually big summer fashion launch was a sombre event at the Elizabeth Street store in the city.